A soda fountain was installed in Shiseido's pharmacy in Tokyo's Ginza district in 1902. The inspiration came from Shiseido founder Arinobu Fukuhara's information-gathering trip to Europe and the United States in 1900, where he saw drug stores producing and selling soda water and ice cream. Arinobu, who always pursued authenticity, asked an acquaintance at a trading company to import all the materials—not just the soda machine, but also syrup, cups, spoons and straws—from the United States. Japan's first soda water and the ice cream that was rare in the country at that time were so popular that they appeared in various literary works. They also made a strong impression of “Western-style Shiseido.”

This business was developed into the Shiseido Ice Cream Parlour in 1928, which is now the Shiseido Parlour.