A gallery was opened on the second floor of the Cosmetics Division when it was remodeled in 1919. This was the start of the Shiseido Gallery in the present-day Tokyo Ginza Shiseido Building, the oldest existing gallery in Japan.

President Shinzo Fukuhara, who was well-versed in the arts, made the spacious area to display and sell seasonal goods such as scarves and folding fans. It was also used as a gallery when there were no product displays, and was offered to young avant-garde artists free of charge as a place to display their work. Mr. Fukuhara personally interviewed the artists, and only those who obtained his consent were able to use the space. As a result, the gallery later gained a foothold as a place that many promising up-and-coming artists flocked to. Since then the gallery has hosted over 3,000 exhibitions, and displayed the works of over 5,000 artists.

It has been ninety years since the opening of the gallery, and it continues to support new art, such as the “art egg” public exhibition.

In 2007, the gallery received the Mecenat Grand Prize at the 2007 Japan Mecenat Awards for the high praise for its continuous innovative activities in support of many young artists over the years. The awards honor companies and organizations that have contributed to the promotion of the arts.